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Innovation and Efficiency

Innovation includes organizational innovation, institutional innovation, management innovation, model innovation, etc. Innovation cannot be simply equated with technological innovation. Innovation has rich connotations and diverse forms. As long as it can break through stereotypes and improve, it can be called innovation regardless of size. Innovation is an exploratory practice, and encouraging innovation requires tolerance for failure. ASIC Corporation is an electronic semiconductor chip company that is at the forefront of technology. It is necessary to constantly learn and master new chip knowledge, understand the development of the semiconductor industry, keep up with the pace of technological development, and constantly develop its own products, expand its own research and development fields, and explore its own unique development and innovation path. Similarly, efficient management will inevitably become an indispensable stage and direction for enterprise development. After going through initial development and run-in, how to develop rapidly and effective management will become a component of the company's culture. Company management must be efficient, market sales must be efficient, product research and development must be efficient, after-sales feedback must be efficient, cost must be efficient, revenue must be efficient, and integration must be efficient.

Company Culture
Diligence and Integrity

Culture is the soul and gene of an enterprise. After years of struggle, we have formed and must form common core values and cultural concepts. Currently, in the face of new times, new situations, and new challenges, we must adhere to the spiritual core of core values, while constantly enhancing their sense of the times and appeal, better stimulating organizational vitality and employee vitality, and better playing the prominent role of culture in talent engineering and enterprise development.

Based on this, the "three corporate cultures" of ASIC are: diligence and integrity, innovation and efficiency, and collaboration and sharing. Use the "Three Cultures" as the general guideline for the construction of ASIC corporate culture in the new era, as the core value proposition and guiding ideology of ASIC talent policies and systems, and as the spiritual driving force to lead the company's sustainable development in the new era.

From the perspective of the evolution of the ASIC cultural system, culture is rooted in practice and guides practice. At different stages of development, we constantly ponder, summarize, and identify key elements supporting the sustainable development of ASIC from our successes and setbacks, periodically propose and revise our goals, concepts, principles, and propositions, and constantly unify and deepen our understanding during the process of change and changelessness. ASIC culture is rooted in years of growth and practice, and is gradually formed and evolved along with the company's development process; At the same time, culture has played a role in guiding the direction, cohesion, inspiration, and motivation, promoting the continuous progress and development of the cause.

At the same time, we should also recognize that cultural construction is a long-term systematic project that requires a more systematic top-level thinking and design from a relatively scattered and "feeling the stones across the river" approach; It is necessary to further promote the implementation of culture from aspects such as management systems, talent policies, and incentive mechanisms, so as to bridge the relationship between culture and enterprise operation and performance; It is necessary to keep pace with the times and make culture more contemporary and infectious; It is necessary to better translate ideas into the conscious behavior of the organization and employees, and continuously stimulate the vitality of the organization and the internal motivation of employees.

Corporate culture is a persistent and systematic project. "The three corporate cultures of ASIC" have a long way to go before they are truly internalized, solidified, and externalized. Cultural construction has only a starting point and no end point. It requires all our ASIC colleagues to continuously strive, explore, seek truth, and walk out of our own corporate culture path, which will surely create a better tomorrow.


ASIC must always adhere to the principle of "building a business with sincerity, putting credibility first, winning the trust and recognition of customers and all sectors of society with integrity, building a brand with credibility, occupying the market, and winning development advantages.". We clearly know that honesty is the foundation of the company, and diligence is the source of the company's development. Being honest and honest with customers, employees, partners, and all friends you know will inevitably earn everyone's trust and support. This is a virtue and the most basic common sense in life. Similarly, you should be serious and diligent in doing things, so that everyone can see your diligence, see your efforts, and be aware of the company's work atmosphere and positive attitude. As long as you persist continuously, you will definitely have the joy of a bumper harvest.

Quality System
Collaboration and Sharing

"Those who share the same desires from above and below win "The unity of desire between the top and the bottom means unity of mind and coordination. Only when values and culture are coordinated can there be coordination in behavior. The unity of employees and corporate values and culture creates a synergistic effect. With unity of thought and step, efficiency naturally increases significantly, and ultimately reduces management costs. Today's society is not an era of solo struggle. It requires teamwork, resource sharing, and management costs To be harmonious, we need a sense of happiness and also a sense of identity. What ASIC needs to create is a platform, in which everyone is a part and plays an indispensable role. We can enjoy the fun brought by work, the harmony brought by cooperation, the sunshine after rain, and the hug in the rainstorm.